SAIPA appoints Tribeca PR

SAIPA appoints Tribeca PR as its communication partner

6 December 2022

The South African Institute of Professional Accountants (SAIPA), a leading and digitally transformed Professional Accountancy Organisation (PAO) in South Africa, has appointed Tribeca Public Relations (Tribeca) as its PR and communications partner.

Tribeca will support SAIPA with external and internal communications including but not limited to media relations, stakeholder engagement, content and digital strategy development to grow the company’s online presence and engagement, as well as crisis management should the need arise.

With over 15,000 members and 40 years in the profession, SAIPA represents qualified accountancy and finance professionals including accountants and tax practitioners in practice, commerce and industry, academia and the public sector.

“Tribeca has the relevant experience and a passionate team to support SAIPA with an effective always-on PR and communications strategy,” says Kelly Mossop, Account Director at Tribeca Public Relations. “We hit the ground running following the procurement process and, aside from working extremely well with the SAIPA marketing and executive team, we believe that the Institute’s services and member support has a positive impact on society.”

Having expanded its service offerings in 2020 to include a wider range of in-demand digital offerings related to its long-standing PR services, Tribeca continues to grow its portfolio of clients looking for contemporary, creative approaches to PR and beyond. This includes influencer marketing services, media training, and standalone content production for social media, newsletters and websites.

“Tribeca stood out, not only for its reputation as an experienced strategic communications partner but also for its ability to offer a diverse range of services in support of traditional PR activity,” says Rochelle Bates, Marketing and Communications Manager at SAIPA.